David vs. Goliath In The Search Engine Wars

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From TPM’s Carl Franzen:

Google’s core product — its web search engine — has been hit with a barrage of criticism for changes Google made in the way it displays search results, putting content from Google’s social network, Google Plus, up front and center, even when it doesn’t seem to make sense. Add to that concerns from users and regulators over Google’s new privacy policy, and Google search has had a difficult 2012 so far, to say the least.

In contrast, the fortunes of a relatively unknown search engine focused on privacy, called DuckDuckGo, have never been better.

DuckDuckGo, which promotes its simplicity and strict privacy protections over competitors, has experienced a record surge in traffic over the past three months, up 227 percent to nearly 1.5 million unique searches daily.

DuckDuckGo’s founder Gabriel Weinberg said that he knew the tide was turning when his four-year-old search engine saw a million searches per day on February 14.

There’s more. . .