The experience of Cecilia Tan, Founder/Publisher, Circlet Press via Digital Book World:
I gave a talk as part of a panel in the Bookbuilders of Boston / Emerson College “Gutenberg to Google” series of presentations on the ebook r/evolution. I promised I’d put it online later for those who missed it, and here it is — my take on “discoverability” and how this key principle is behind three of the hot button issues facing publishers going digital, namely:
1) the transition from physical retail marketplace to the online marketplace
2) the importance of social media and author involvement
3) Piracy! Yarrr!
I didn’t get into ebooks and place myself on the cutting edge of new book technology because I thought ebooks were really cool and I wanted to be where the action was. No, I was essentially FORCED to become an expert on ebooks or my company was dead in the water. I founded Circlet Press in 1992, way back before a little thing we refer to now as “The Returns Crisis.”