Via digitalbookworld:
“When you’re an editorial assistant, you don’t get lot of great agents coming to you, so you have to scour the web,” Patrick Mulligan explained from his perch on a 2010 Digital Book World Conference panel entitled The New Farm System: Scouting Blogs and Self-Publishers for Commercial Books.
Mulligan, a senior editor at Penguin’s Gotham Books, earned his position on the panel by doing just that—and scoring two blog-to-book hits in the process: 2007’s NYT-bestselling “The Truth about Chuck Norris,” Mulligan’s very first acquisition at Gotham, and 2008’s “I Can Has Cheezburger,” a collection of over 200 of the best selections from the LOLcat meme.
There’s more…
Cubiyanqui 