Cubiyanqui

…generally thought to be obvious.”  —Dieter Rams

That’s the motto of Dieter Rams. You may not know his name but you have probably owned something that he designed–he was the former head of design at Braun for forty years.

Considered one of the most influential industrial designers of the late 20th century, an exhibition at the Design Museum in London shows the range of his work. More than 500 products were created whilst he was a designer and then head of design at Braun. The pieces are elegant but simple in function, with no extraneous details or decoration.

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