Cocoa Krispies Inmunity Boost

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and other aggressive marketing claims from Kellogg:

Kellogg, the nation’s largest cereal maker, is being called to task by critics who object to the swine flu-conscious claim now bannered in bold lettering on the front of Cocoa Krispies cereal boxes: “Now helps support your child’s IMMUNITY.”

Of all claims on cereal boxes, “this one belongs in the hall of fame,” says Kelly Brownell, director of Yale University’s Rudd Center for Food Policy and Obesity. “By their logic, you can spray vitamins on a pile of leaves, and it will boost immunity.”

More from USA Today here

Cocoa Krispies
Product Image by Kellogg

And if you want to know what’s in Cocoa Krispies, here’s the ingredient list from  Kellogg:

RICE, SUGAR, COCOA PROCESSED WITH ALKALI, SEMISWEET CHOCOLATE (SUGAR, CHOCOLATE, ANHYDROUS DEXTROSE), PARTIALLY HYDROGENATED VEGETABLE OIL (ONE OR MORE OF: COCONUT, SOYBEAN AND/OR COTTONSEED)?, SALT, MALT FLAVORING, CALCIUM CARBONATE, HIGH FRUCTOSE CORN SYRUP, ARTIFICIAL FLAVOR, ASCORBIC ACID AND SODIUM ASCORBATE (VITAMIN C), IRON, ALPHA TOCOPHEROL ACETATE (VITAMIN E), NIACINAMIDE, ZINC OXIDE, VITAMIN A PALMITATE, PYRIDOXINE HYDROCHLORIDE (VITAMIN B6), RIBOFLAVIN (VITAMIN B2), THIAMIN HYDROCHLORIDE (VITAMIN B1), FOLIC ACID, BHT (PRESERVATIVE), VITAMIN D, VITAMIN B12.

I don’t recognize a third of these words but they sound like code scientific curse words.

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