Since the conference started in 2000 it has become a showcase, strategy session, networking tool and pep rally. It brings together musicians and businesspeople who are devoted to music that straddles boundaries of style and nationality.
Latin alternative music — a purposely open-ended term — has demographics in its favor, as the Hispanic minority in the United States grows and spreads beyond established urban centers. There’s the promise of a growing bilingual audience for music that reflects its own American experience. Mr. Norek said he saw increasing geographic diversity at this year’s conference, including aspiring Latin musicians from places like Denver, Nashville, Minneapolis and Orlando, Fla., well outside the music’s old strongholds.
Time to start making plans for LAMC/2010
BTW, a good source for Latin Alternative — I learned from the article — is this blog. Check them out.